Menu

Communications

Dec-Jan Creative

PAID MEDIA

  • Radio

    • Target: soccer moms/families
    • Content

 

  • Digital Ads

    • Target soccer moms, weight loss
    • Pay Per Click
      • Ads to anyone who searches in google for:
      • Weight loss, trainers, fitness, planet fitness, orange theory, ymca

Social Media

    • FB/IG
    • Targets: Soccer moms, 2% lookalikes to Y Members;
    • Recapture: old member
          Emails
    • Text:

Join the Y for FREE to celebrate the opening of the NEW Bittner YMCA in Downtown Davenport! –> Experience the BEST VALUE in fitness in Eastern Iowa with Six Locations, Unlimited Group Ex, Pools, Layers of Safety Enhancements, Great Equipment and TWO SESSIONS with your own certified coach to create YOUR fitness plan!

 

Video/Pre-Roll

Trade/Earned Media

  • All news outlets:

    • 12 stories in December

  • Trade:

    • QCTimes “Local Values” – to all non subsribers 12/30
    • Bettendorf News – to all Bett residents 12/31

  • Branch Social Media:

    • High Traffic from Paid Promotions
    • TAKE ADVANTAGE
    • Pic/Video – short blurb – link to website

 

 

PROGRAM PROMOTIONS

  • Eblast to all  families 4-12
  • Sports, gymnastics, swim
  • Simple, link, clock to sign up
  • Member promo

  • App

STAYING HEALTHY AT THE Y

Ensuring we are responding effectively to COVID-19 (aka Coronavirus)

  • We are working closely with Scott County Health Department and CDC
  • We will continue to take guidance and recommendations – and information updates – from CDC, Health Department
  • Continue to utilize our approved flu-prevention strategies already in place
    • Hand sanitizer at welcome center, child watch, program areas where possible
    • Continue to encourage use of Health Department-approved cleaning products throughout facilities
    • Use approved cleaning products to spray down equipment, counter tops
    • Continue to take opportunities to clean and disinfect toys, program equipment
  • Display CDC fliers at Welcome Center, bathrooms
  • *Staff can also see the CDC’s info sheet
  • Re-Opening Materials
    • Should be printed color/laminated
    • Contact Frank and ask for more if needed
    • Josh approved initial layout
    • Changes/updates
      • Contact Frank if needed
      • Frank updates per mandates, etc
    • Click here to see full inventory (better version of the image below)

 

 

Current Brochures/Promo Materials

Call for color copies if needed!

GOOGLE DRIVE TEMPLATES

Make sure to COPY THESE FILES TO YOUR OWN DRIVE
before you begin to edit –

if not, it edits the template for EVERYONE

SEE SAMPLE HERE:

Program Guide Template (Google Doc) with Program Grid Template (Google Sheet) copied and pasted in

FACEBOOK/INSTAGRAM

Spread the love and share the mission!

Every B-day party! Kids Night Out! Program Highlights! Stories!

  • Picture or video
  • 1 or 2 sentences
  • link to the website/webpage
  • Facebook Editor Team: Frank Klipsch, Josh Whitson, Nick Martinez, Luis Leal, Amy Goodwin, Melissa Bond, Dulcinea Rocha, Lynne Smith, Kendra Terry, Michelle Ziesmer, Tyler Dirschel, Jessica Long, Valerie Moore, Teri Westerfield, Heather Ohlensehlen, Mitch Driscoll, Richelle Parker, Lexi Keppy, Kristin Pharr, Chance Berger, Kayla Meister, Marli Apt, Cindy Vancamp, Ben Devaney, Jacqueline Holm, Chip Blankenburg, Shanda Burrage, Lindsay Wadsager, Penny Ploog, Lucy Simmons

CURRENT ADS/CREATIVE IN COMMUNITY

 

 

 

 

MONDAY MEMOS